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Pasar Indonesia Siap Menyambut Produk Hijau

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Hijauku • 13/07/2011

Pasar Indonesia dengan 237 juta penduduk terbukti sekali lagi menjadi salah satu pasar penting di dunia bagi produk dan tren terbaru, termasuk tren produk-produk ramah lingkungan.

Sinyal bahwa pasar Indonesia telah siap menyambut produk-produk hijau terungkap dalam survey terbaru oleh Catalyze Communications yang menyatakan bahwa konsumen Indonesia kini mulai membelanjakan uangnya dengan hati tidak hanya berdasarkan kemampuan kantong mereka.

Mereka mulai mempertimbangkan dampak produk yang mereka beli dan tanggung jawab produsen terhadap lingkungan.

Menurut Catalyze masyarakat kelas menengah Indonesia terus tumbuh (dari sekitar 25% dari populasi pada 1999 menjadi 43% dari populasi pada 2009), juga kemampuan konsumsi mereka. Euromonitor melaporkan, tren ini akan terus berlanjut.

Keluarga dengan pendapatan tahunan mencapai US$5,000-US$15,000, yang masuk dalam katagori pendapatan kelas menengah, diperkirakan akan tumbuh dari 36% populasi pada 2010 menjadi lebih dari 58% pada 2020.

Sektor ritel juga akan terus berkembang pesat bertumbuh dari US$134 miliar pada 2011 menjadi US$223 miliar pada 2015. Business Monitor International (BMI) memperkirakan, jumlah penjualan aktual akan naik hingga 70.4% menjadi US$12.33 miliar pada 2015.

Hal ini terutama disumbang oleh kemampuan belanja yang kuat dari kelas menengah yang cenderung berbelanja di gerai-gerai ritel modern. Namun, saat sektor ritel tumbuh, dampak negatif konsumsi yang berlebih juga akan meningkat. Mulai dari pemborosan energi hingga sampah yang semakin menumpuk. Sehingga produsen harus mulai memikirkan dampak dari produk mereka terhadap lingkungan.

Pasar hijau Indonesia yang terus berkembang tidak hanya menawarkan peluang namun juga bisa menjadi ancaman jika produsen tidak bisa membuktikan klaim atas produk-produk hijau mereka.

Catalyze menyarankan agar produsen jujur dan transparan dalam  menjual produknya. Produsen juga disarankan menjual produk yang mampu membantu konsumen mengurangi bahkan mengatasi masalah lingkungan. Contoh, mereka bisa menciptakan kemasan produk yang ramah lingkungan yang bisa terurai lebih cepat di alam sehingga bisa membantu konsumen mengurangi sampah rumah tangga.

Produk makanan dan minuman adalah produk yang paling menjadi incaran konsumen yang peduli lingkungan. Hal ini membuka peluang bagi produsen untuk menjual produk yang sesuai dengan permintaan pasar, produk yang sehat dan dan ramah lingkungan seperti produk makanan dan minuman organik. Survey ini juga menemukan fakta bahwa wanita lebih cenderung berbelanja produk hijau dibanding pria. Mereka juga lebih sensitif terhadap isu-isu lingkungan dibandingkan mitra mereka.

Catalyze Sustainability Communications adalah konsultan yang aktif membantu perusahaan dan lembaga swadaya masyarakat meraih target-target berkelanjutan melalui aktifitas komunikasi dan pemasaran.


Written by Adhi Rachdian

16 Juli 2015 at 07:01

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Islam and competitive advantage in marketing

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canopy tents of madinah

canopy tents of madinah (photo:

Upon the launch of my latest book “40 Hadith Reflections on Marketing and Business“, I was asked by a reporter on why I saw the need to write the book.

After about 10 paragraphs of responses which hovered around several reasons back and forth, and a few days later, I realised that the fundamental reason has to do with strategic marketing and competitive advantage. In a nutshell, here are my thoughts:

Islam, with its principles, ethics and practices, should be able to offer all businesses a real competitive advantage such that they are able to better create, communicate and deliver value to their customers, employees, even other businesses and the environment in a more sustainable manner with better differentiation and / or lower cost, with better and fair returns in profitability to business and society.

In other words:

Islam should be able to make businesses better for all. Because the core of the Islamic belief is that Islam is a blessing for all, including a blessing for the business industry, including a blessing in being able to make more profits as supposed to conventional business without Islam, including a blessing for even non-Muslims to adopt new models to do business with the Islamic framework for its better benefits.

The model is still a work in progress at the time of this writing. However the air of optimism cannot be denied, with Islamic Finance leading the way, and Islamic markets opening up new industries such as Islamic hospitality, and new graduates trained in marketing fields who are also understanding of the Islamic spirit, fueling the momentum.

Written by Adhi Rachdian

16 Juli 2015 at 07:00

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A Guide to Bali’s Beaches

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September 11, 2013 by

Nusa Dua Beach. Photo courtesy of Adhi Rachdian via Flickr.

The word Bali conjures up images of golden sand, blue waters, sunsets and surfing — all for good reason. This relatively small Indonesian island is home to a lion’s share of the country’s best beaches, making it a popular destination for honeymooners and beach bums alike. When on Bali, you’ll have your choice of varied stretches of coast, but if you’re having trouble choosing, here’s a guide to Bali’s beaches.

Kuta and Legian Beaches

By far the most crowded of Bali’s beaches, Kuta and Legian beaches have become two of the most popular on the island thanks to their beautiful sunsets, budget accommodation, healthy nightlife and decent surfing conditions. A majority of the island’s cheap guesthouses and backpacker hostels are centered around Kuta, which depending on what you’re looking for, could be a good or a bad thing. If you’re not into the surf scene and you’d prefer to relax on the sand, you’re better off avoiding this area.

Nusa Dua Beach

The beach of Nusa Dua is quieter, cleaner and better for swimming than Kuta. Dominated by high-end resorts, this area also enjoys some of Bali’s warmest water temperatures. The clear waters of the area make it a popular destination for snorkelers and divers, and just 20 minutes away at Uluwatu is one of Bali’s best surfing spots.

Sanur Beach

If you’re looking for a Balinese beach with a little local flavor, give Sanur a try. Sanur was the first area in Bali to be developed as a resort destination, and it remains one of the best places to catch a sunrise if you’re up early. It’s also conveniently located a short drive from the Denpasar airport.

Lovina Beach

Located on the northern coast of Bali, the town and beaches of Lovina have many of the same strengths as Kuta — nightlife, restaurants, nice sunsets — without the crowds, making it a favorite among travelers. Unlike Bali’s other beaches, the beaches in and around Lovina are predominantly black sand.

Balangan Beach

If you’re just learning to surf, you go to Kuta. If you already know how, you go to Balangan. This stretch of white sand is way off the tourist path and is where the local surfing crowd hang out. You’ll find a few bungalow-style accommodations as well as a surf school or two here.

-Lydia Schrandt

Written by Adhi Rachdian

16 Juli 2015 at 06:53

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Madinah (or Medina) is the second holiest city of Islam, and forms part of the Hajj pilgrimage. It’s actually a surprisingly modern city, but it’s the towering turrets of its older architecture that really catch the eye.

Medina is the scene of the grand mosque, Masjid Al-Nabawi, which houses The Prophet Muhammad’s burial site and promises a frankly astonishing experience for any visitor – the scale of it is almost unimaginable. It’s worth bearing in mind though, that only Muslims are allowed into the sacred core.


Written by Adhi Rachdian

16 Juli 2015 at 06:49

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5 Essential Bali Experiences

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May 31, 2011


© Adhi Rachdian

Bali is a cultural wonderland and sensory delight that leaves you wanting more each time you leave. It is rare to meet someone who has holidayed in Bali that doesn’t want to go again or hasn’t already been multiple times and there’s good reason for this. As you explore deeper into the country you begin to connect further with the people that make this place so fantastic. Friendly, interesting people with stories to tell and experiences aplenty make you feel closer than you would’ve ever imagined.

With so much on offer and plenty of cheap flights available, it’s only appropriate that we offer our top 5 Bali experiences for those who haven’t been yet. If you tick these off the list you’ll get to experience just a few of the great things on offer.

#1: Ride a Scooter in Kuta

If you’re looking to experience Bali at its best, join the hundreds of scooters that pack the streets and get a taste of the local life. For a place with next to no road rules, you feel surprisingly safe providing you stay alert! Just keep in mind that it’s actually illegal to ride a scooter without a license, although it seems to be the norm for tourists and locals alike. Just keep 50,000 Rupiah on you at all times in case you are unlucky enough to have a run-in with the local law enforcement.

#2: Bali Safari and Marine Park

The Bali Safari and Marine Park is a must-see for tourists. Get up close and personal with amazing wildlife including piranhas, elephants, white tigers and rhinoceros. Two musts are an elephant ride through the safari park and dinner at the Tsavo Lion Restaurant. There’s something about eating in a fully glass-cased restaurant while lions are being fed five meters away that makes for a truly unforgettable dining experience.

#3: Sacred Monkey Forest Sanctuary

Wander amongst the trees and experience the monkeys in their natural environment. Be sure to purchase some bananas on your way in so that you can experience these great creatures by hand feeding them. Be sure to give up the bananas when they want them however, as they’ll often do whatever it takes to get them!

#4: Mother Temple of Besakih

The Mother Temple of Besakih sits on the sloping hills of Mount Agung and is the largest and most important temple in Bali. There are over seventy festivals held at the temple each year, ranging from small to large scale celebrations and times of worship for the local communities. There are a number of temples in the group, making it an incredible experience and sight to see.

#5: Sunset Dinner at Jimbaran Beach

Head to Jimbaran Beach for a dinner that you won’t forget. With restaurants situated directly on the beach, indulge in some of the best seafood you will ever have the chance to enjoy. Seating for these restaurants is directly on the soft sands of the beach. When combined with the sun setting directly in front of you, they provide one of the most romantic dining experiences in Bali.

We have only scratched the surface of what this amazing country has to offer to travellers. With cheap flights to Balibecoming a common occurrence particularly for nearby countries, it is no wonder the Bali experience has become a popular one.

Written by Adhi Rachdian

16 Juli 2015 at 06:45

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Places to see monsters

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Aug 14, 2013
Category: Quirky Travel

Written by Adhi Rachdian

16 Juli 2015 at 06:42

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Dragon Watching: Exploring Komodo Island

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Oct 13, 2014
Category: Active

Written by Adhi Rachdian

16 Juli 2015 at 06:40

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